Music Sense

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YouTube Monetization: How Artistes Make Money from Their Content

YouTube Monetization: How Artistes Make Money from Their Content

One of the most popularly used music streaming platforms is YouTube. With over 1.3billon users and almost 5 billion videos watched daily, YouTube is the go-to platform to sell and make money from your content. Even with the huge number of content creators on this platform, only a few actually make money from their content.  Our aim here to enlighten you on ways to make money and the requirements to meet.

With the rapid increase in the number of channels opened on YouTube and the number of content uploaded and viewed, it has become increasingly difficult for YouTube to reward all its content creators. Hence, it set up a system that determines who gets rewarded and how to collect royalties. These are;

Independent Monetization: This is an independent way of monetizing through YouTube’s “Partners Program” without the inputs of a middleman. The revenue generated from your Content will be shared between you (content creator) and YouTube (the Host). To do this, there are certain requirements you need to meet. These include:

  • 4,000 watch hour time within the previous 12 months.
  • 1,000 channel subscribers
  • You must have a linked Google AdSense account.
  • Follow and obey all YouTube Partners’ policies patiently.

Content ID: This is a way YouTube content creators can use to identify and manage their copyrighted content across the YouTube platform. This system ensures that your copyrighted content isn’t illegally used and monetized. If identified, the content ID notifies you and gives you the option of either to block the content or get royalties from it. The easiest way to identify and manage your content is by working with a YouTube certified Content Aggregator like Freeme Digital.

If you are signed to YouTube’s Partners Program(YPP), you are eligible to earn money through several means. These Includes:

  • Ads: To earn through Ads, your video must meet YouTube’s advertiser-friendly content guidelines. You also have to activate this option by turning on Ads display on your video. By turning on ads for videos on YouTube, you confirm that you have all the necessary rights to the visual and audio elements of those videos.
  • Merch: With this, you are able to showcase your official branded merchandise on YouTube. The merch shelf will only appear on your video page if your channel is eligible.

All these are most beneficial if your content(s) is great. Therefore, pay more attention to your content and earn more from them from YouTube.

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How to Leverage TikTok to Promote Your Music

How to Leverage TikTok to Promote Your Music

Hello there, welcome to another moment of enlightenment with Freeme Digital. Here, we discuss trending discoveries in the music space that are changing the dynamics of things in entertainment. Today, we are discussing TikTok

TikTok is a social media platform for creating, sharing and discovering short music videos. Since its transition from in 2017, TikTok has enjoyed over 1 billion downloads. In fact, records show that Tiktok was the world’s second most downloaded app in 2019. The social media platform is a fusion of Vine’s short video format, Snapchat’s interactive filters, and’s lip-syncing gimmick. It allows people to express themselves through singing, dancing, comedy, and lip-syncing.


  • The platforms provide its users with a framework to create. This framework makes content creation easy and interesting.
  • It avails its users the opportunity to get creative with your content.
  • The platform captures a new demographic. It appeals most to a young audience and it gives its users the opportunity to catch and grow their audience from a young age.
  • It could serve as a good training ground for the next generation of music video editors. 
  • It has the potential for being the go-to platform for influencer marketing.


  • Run Contest & Challenges: One of the easiest ways to grow your influence on the app is to create challenges. Challenges are strategies that are implored on social media to grow influence by interactions. You can leverage the lip-sync features on the app to create contests and challenges. Also, you should offer awesome prizes to the winner(s).
  • Use Hashtags: Hashtags work great with contests and challenges. Have people post their submissions with your hashtag. That way, entries, submission, and tracking for your contest could be easier. You could also use specially curated hashtags to promote your content and your brand. It’s an easy way to grow your following.
  • Collaborate with Influencers: Locate influencers that you can work with to promote your content and brand.
  • Use Localized Content: Don’t be afraid to use localized content to promote yourself. The TikTok algorithm encourages localized content. Also, it helps locals interact with you and your content better.

TikTok is widely growing in usage and you should take advantage of it while it’s still trending. You never can tell how much influence you can gain from the platform.

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Triller: How To Use This Game-Changing App To Advance Your Music Career

Hey there…Welcome to Moment of Enlightenment with Freeme. Here, we discuss trending discoveries & evolutions that are changing the dynamics of things in the entertainment space. Today, our focus is on TRILLER, a game-changing music video maker app.

Triller is a mobile app that allows users to create lip sync videos and express themselves & the things they love in a seamless way. With 10 million monthly users500 million users across all social media platforms, Triller has become one of the most used tools by artists to engage with their fans.

Why You Need to Be On Triller: 

  • It’s an untapped market, waiting to be explored: With over 500 million users, Triller has the audience to help your song gain the publicity it requires.
  • It allows you to get creative with your content, even with little or no budget.
  • It helps you engage with your fans in a unique way.
  • You are able to share those content across most other social media platforms.

How to upload on Triller:

  • Firstly, you will have to install the Triller app and create your own account.
  • Pick a song from the Triller catalog, Spotify or your music library.
  • Choose a preferred section from the song (Nothing longer than 30 seconds)
  • Shoot / Film a few videos takes
  • The Triller app will automatically edit the takes together to create a stunning video.
  • Add additional effects if desired.
  • Share across your preferred social media platforms.

How to engage your fans on Triller:

  • Like & Comment on fan-generated content.
  • Repost fan-made content on your Triller account and other social media platforms.
  • Participate in trending Triller challenges

Hint: Weekends are the optimal time to post your content for the most engagement.

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Making 2020 your best year yet…

Making 2020 your best year yet…

With great love and joy, here is wishing you a happy and prosperous new year. By now, you know it’s our desire to see that you always grow in leaps and bounds in your music career, and as part of our commitment to ensuring this, we created some essential tips that will make 2020 your best career year yet.

• HAVE THE RIGHT MINDSET: The new year, for many, is a clean slate – and opportunity to start afresh. While it is for others, a time to build on what they started in the previous year. However the way it is for you, it is very important to have the right mindset. Your success, your growth, your opportunities and everything good for your career are all dependent on what mindset you have. It’s important you have and cultivate an achiever mindset. Without it, very little or nothing would be achieved this year, regardless of your capital base.

• KNOW WHERE YOU ARE & DEFINE YOUR EXPECTATIONS: Success and growth are relative to everyone and it can be measured at every level. What a C – list artiste calls success should definitely be different from what a B or an A – list defines it as – per time. What you need to do is know what level you are and reasonably define what success should be at that level. It is with your success definition that you should set expectations for yourself – Specific, Measurable, Attainable, Reasonable and Time – based (SMART) expectation. Without this, nothing will be good enough for you to celebrate.

YOUR CONTENT: You must have heard the saying; “Content is King”. The creative quality, depth, and presentation of your content are what truly open the doors for you and gives you a seat amongst the great. Without good content, there is very little you can achieve, even if you have the biggest marketing budgets. If you are going to pay attention to anything this year, pay attention to your content. Your content helps you garner an organic following and better positions you for greatness. If you want to build a brand that is trans-generational, it starts with the kind of content you put out. Your content should be your King.

• MARKET YOURSELF & MUSIC PROPERLY: In 2020, you can’t afford to sell yourself short – whether on music streaming platforms, social media or in person. You must learn to create the right impression about yourself and music even before your audience interacts with your content. Many artistes think marketing is needed only when they have new music to release. Marketing is continuous and all-encompassing…How do you dress? How do you communicate? What kind of cover art do you use for your songs? What do you post on your Social Media? and so much more… All these things matter and you have to be more deliberate about them.

Remember, these tips are not just to be read, they are to be practiced. Practice these tips and enjoy your best year yet in 2020.

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One of the most recurring phenomena since existence has been Evolution & Change. Due to the constant change in human needs, sectors & industries are always forced to initiate new trends. Much like any other industry, the music industry has experienced evolution from what it used to be, especially with the rise of technology in music, which has birthed different music apps like; Shazam, Google Play, Instrumental and so on…. 

Just recently, Instagram announced a new feature – one that will give users the ability to add lyrics to their Instagram Stories. This feature will allow users to decide if they want to display song lyrics on screen and will give them the ability to edit the text style, animation, and other features. 

Other than helping users get accustomed to Music lyrics, the feature also serves as another Music Marketing tool. It helps artists connect with their fans, build buzz around their music, and it lets the world know what they’re up to. With it, artists can share their songs and let the fans spread the word about their favorite line(s) in a song. 

Here is how to get lyrics on your Instagram stories

1. Sign Up for Facebook & Instagram Monetization / MusixMatch: This is a free opt-in feature for Artistes that helps them get paid when their music is used across those social platforms.  It’s an easy process, and by granting them the permission to add your music to their Audio Library, your music will be eligible for all the great new features they roll out.

2. Get verified as an artist on MusixMatch: MusixMatch is the service that delivers lyric data to Instagram so the words can be paired with the music. You’ll need to do THREE important things on MusixMatch before Instagram will list your lyrics.

  • You need to sign up as a Verified Artist on MusixMatch. This will allow you to upload your lyrics to Facebook’s library. Click Here To Get Verified..
  • Once you have a MusixMatch Verified Artist account, Start adding lyrics for all your songs. Make sure you proofread any lyrics that might’ve been entered.
  • Sync your lyrics with the music using MusixMatch.

3. Share Your Story with Lyrics: Now that you have created your Verified Artiste account and synced your lyrics with your songs, you can now go on to share on your story. Instagram provided some step by step directions below:

  • Once in “Story” mode, add lyrics by selecting the ‘music’ sticker from the sticker tray after taking your photo or video.
  • Choose a song and use the scrubber tool to select the part of the song that best captures the moment you’re sharing. The scrubber will also enable you to find the lyrics of the exact part of the song you want.
  • Pick between different lyrics, animations, font designs and colors. Move, resize and rotate the lyrics to share your story.
  • Fans that watch your story will see the lyrics pop up as the music plays. When they tap on the lyrics, they’ll see a sticker with the song title and artist name that links to the artist’s Instagram profile.

Note:  Instagram is still adding lyrics every day, so if your song lyrics aren’t available even after signing up for Facebook & Instagram Monetization, don’t fret! They’ll be made available as soon as the songs are imported to Instagram (This could take up to a week).

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Ever heard a new song (on radio or any music streaming platform) and something about that song sounds familiar? May not necessarily be a cover of an old song, but perhaps it used a well-known bass line, kick pattern or even repackaged into a new arrangement – much like how Olamide did with his “Anifowoshe” song, originally written by K1 The Ultimate. Even though it might be subtle or unnoticed, so long as there is a traceable semblance, it is called SAMPLING.

Music Sampling is simply the act/art of reusing specific portion(s) of a sound recording in another recording. These may include; melodies, lyrics, instrumentals / beats or rhythm. It is the process of incorporating a portion from a previously recorded song into a brand new song.

If adequate permission or clearance isn’t granted before use, the act of sampling can subject a creator to potential liability for copyright infringement; hence, it is advised that adequate approval or permission is sought before us. There are two(2) major types of clearance/permission. These are;

  • Clearance from the copyright owner of the Song (from Music Publisher)
  • Clearance from copyright owner of the Sound Recording (from Record Company)

The positives that go with music sampling can not go unnoticed. Among which are; the flexibility it offers musicians when making music, it encourages innovations as well as generating interest in the original content. Our take is this; the positive features accompanying the creative aspect of sampling outweigh any negative repercussions, as long as copyright infringement can be avoided.

Watch this space for more enlightenment on Music Sampling…

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Hey there…On today’s Music Sense, We’d be highlighting some tips to maximize the use of your Facebook page. In a time when not much importance is placed on having a Facebook page with the vast majority going on Instagram or Twitter to source information or other related content. The question then is; Do you still need a Facebook page? Emphatically YES!! Amongst many other reasons, Facebook offers a very large audience, with over 1. 23 billion monthly users and can potentially be that platform where your content gains the traction you desire. But for some reason, lots of artists don’t optimize their Facebook pages. Below are some often ignored components of a Facebook page that are easy to customize, and can have an impact on your page’s usefulness.

Having a cover video on your page is a very good way to create the fan engagement you desire. Best practice is; a 20-90 second video right at the top of your page. The video starts playing automatically whenever someone visits your page. The video should convey your art, brand, message, and any other thing about your artistry. Make sure the audio quality of the video is good too- it’s an added advantage, just in case the user un-mutes you!

Want to sell CDs or gigs?  Promote your latest release or website? Start a conversation and enjoy massive engagements?… make sure the big blue C.T.A. (Call-To-Action) button right at the top of your Facebook page reflects that priority. Remember, it’s all the more important to drive action NOW because you can’t tell if the visitor will ever visit your page.

Many artists are guilty of not filling out the ‘ABOUT’ section of their profile. This gives you the opportunity to sell yourself and your craft to your audience. Hence, satisfying the curiosity of visiting audience and creating a better connection between you and your audience. Our counsel is; Fill it out. Rock it.!!

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In our previous post, we shared a little on some essential items that should make it into your checklist in the new year (Click here to read..). Today, we’ll be discussing a little more along those lines. Here, we’d be sharing some perks Freeme Digital offers that are worth including in your checklist for 2019:

Artist / Label Spotlights: Have a new release you are looking to push? We offer Artist and Label spotlights on a weekly basis, featuring our clients’ music and some of the outstanding music labels partnering with us. This offers coverage and recognition to the craft of our clients. If interested, you can reach out to us at [email protected] and let us know of any special projects, releases coming up and we can coordinate a feature.

Freeme New Music Release Friday: We love to bring fresh and new music to the forefront by featuring some of the latest releases from the Freeme Digital community. These releases are featured all throughout our social media channels, the freeme blog and are also included into our Vibe360 Afrobeat Top of the Chart playlist across all digital platforms. This offers your music the necessary awareness it needs to be a household anthem. You should be looking to get your music featured here.

The Freeme Space: Ever heard about our state-of-the-art facility that has played host to some of the dopest events in the entertainment space in recent times? The FreeMe Space offers global standard equipment and facilities and is an ideal location for those in need of a; soundstage, photography studio, audio studio, conference room, cafe and very sophisticated music video set. You should be looking to The Freeme Space as the perfect location for all your musical exploits, this year and beyond.

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This new year, we want to see you flourish in your musical/artistic pursuits; to this, we have put together some essential items that should make it into your checklist as an artist in 2019. We hope this will help you achieve that long desired break in your musical career.

Have a Marketing Plan/Goal for the Year:

This year, start out with creating a strategy map that will guide your activities for the year; starting every project with an airtight marketing plan. Whether you’re just starting out or need to plan for the next level, it’s important to have an effective marketing plan. It’s a sure way to deliberately set yourself up for success.

Monetize your Music:

In 2019, make it a duty to monetize your music across all platforms. As you know, millions of Dollars are generated on a daily basis from streaming platforms and you can benefit from this too. With the sporadic growth experienced among streaming platforms and millions of active subscribers recorded daily, getting your music monetized on these platforms is a no-brainer if you plan to stand strong in this new year.

Monetizing your content on streaming platforms presents you with a rare opportunity to make your music available to the millions of subscribers registered on these platforms and also make some money from it while doing so.

Optimize your Online Presence:

In 2019, endeavor to improve your efficiency and engagement on all digital platforms – be it the social networks, streaming platforms, and all related platforms. Having trouble gaining views, subscribers, likes, follows, or more recognition? We can help with that. Let us analyze your overall brand, creative content, and social media presence. We’d love to help you develop a custom strategy that works for you.

Create/Update Your Artist Profile on All Major Music Platforms:     

It’s of great essence to create or update your profile across all music platforms. One of the best ways to achieve this is to have clear messages and visuals that best describes your personal brand and then have it replicated on your artist profiles. Consistency is very important in this situation as branding has become more important than ever in this digital age. Make it a point of duty to update your profile across all music platforms as you progress in your career to keep your followers up to date.

Taking cognizance of these steps and finding creative ways to execute them proactively will surely get you on the right track to achieving success in 2019. Follow this space for some other items that should make your checklist in 2019.

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Sequel to our previous posts on Brand Awareness, here are a few more tips on how to up your game with regards to your personal brand as an artist. Your brand should be considered as a bigger part of who you are and what your music is. It should be respected and nurtured just like any other valued artistic element. Artist branding is about taking your music and channeling its energy through a consistent visual style and identity.

Here are a few ways you can improve/build your brand as an artist:

Create a consistent brand identity:

Get yourself some eye-catching graphics and art cover that you can use as your promotional materials for your website and social media accounts. A strong brand identity can help to develop a strong brand awareness. If you want your music to be recognized, you need to have an eye-catching brand to help you be instantly recognizable and stand out, and if they look cool, people will be more willing buy things that have your brand logo on them like a shirt with your brand logo on it.

Create something your audience will love:

To truly have a lucrative career, you must create music the audience wants to hear. To be successful in this, you need to act as your own CEO so people don’t think you are being pushed around. Creating a strong and unique brand is very essential to help channel your passion in finding the right sound, genre, image, and target the right audience for the music you create. Your music brand is no different than any other, so it’s vital that you do adequate market research to know how to satisfy your audience.

Engage with your audience:

Build relationships online by commenting on others’ posts, asking questions about your followers to learn more about them, sharing others’ content and tag them for extra cross-promotional benefits and replying to anything positive. Would help create more awareness for your brand.



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Today, there has been a shift in the way people make names for themselves in the industry. Instead of trying to impress top music executives, the focus is now mostly on building a dedicated online fanbase – gaining an effective social media presence which in turn helps artists gain exposure in the public eye. Industry influencers have access to a large number of audience and can persuade others by virtue of their authenticity and they have become arguably more influential than some music firms.

How To Build The Right Relationship With Industry Influencers

Get involved with the right influencer: In building relationships with influencers to grow your career, you need to first take time to do some research and find the influencer in line with your music to ensure your messages are getting in front of the right audience who will actually be interested in what you’re promoting… otherwise, it might just be a waste of effort.

Offer something worth the while: It’s never a good idea to approach an influencer with a “take-only” state of mind. The partnership needs to be of mutual benefit. Be upfront from the beginning and let them know what you’re offering and why it is of value to them, also remember to promise only things that you can fulfill because that can come back to bite you easily.

Don’t bug them: A lot of these influencers are usually on a tight schedule, so it is wise and very important not to act desperate when you’re contacting them for an issue. If they don’t reply after your follow-up attempt, then it’s time to let go, as they’re probably not that into you.

Build and Nurture the Relationships: You can approach influencers the same way you network by targeting a few carefully selected people to build close working relationships with over time. The best influencer partnerships are long-term, which means keeping in regular contact so that the next time you need a favor, they’d be happy to help.

Influencers currently have one of the most powerful audiences, with legions of loyal followers interested in the kind of songs they listen to. By following these simple rules, you’ll quickly master the tips and strategies of building a lasting relationship with Industry Influencers.


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Many artists have set their goals and their career path based on common music industry misconceptions. The purpose of this article is to shed some light on some of these misconceptions so that you don’t spend countless time and money chasing a dream that may not come close to meeting your expectations. These are some of the top myths about the music industry:

  1. The Problem of One Hit Wonders:

There are lots of very talented artists who have had a few hits and are still starving today. Hit or no hit, if you’re not signed to a large label, all of the booking, marketing, recording, and business responsibilities fall on you. Knowing how to capitalize on a small window of fame is a skill on its own. You can command a little more money for gigs, but you still need to bear the responsibility of making meaning out of your career from that one hit: again, all of the booking, marketing, recording, and business responsibilities must not be neglected.

  1. The more social media friends and likes I have, the more money I make:

Most social media connections are not really ‘fans’, mostly passers-by. They see a page they like and it costs them nothing to “like it”, so they like it. Unless you know how to build relationships with them and convert them into buying customers, they might not have a direct impact on your career growth. Also not disputing that there will still be a few that will patronize you without much convincing.

  1. I am great, all I need now is to be discovered:

The world is packed with amazingly talented people. Far less than 5% will ever rise to the top and become a superstar. There are lots of reasons for this, and so getting discovered is ultimately the end product of hard work, right place at the right time and of course, the right connections all coupled with your great talent.

Starting a music career doesn’t automatically make you a star, you have to go through the procedure to succeed. You should also be aware that social media views can also be misleading sometimes where you end up confusing social media numbers for streaming numbers. To generate income from your content, you need to understand that the number of views you get on social media doesn’t necessarily guarantee the number of royalties you get out of it.