Authors Posts by Toby Lawal

Toby Lawal

Loyal | Ambitious | Glorious

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How to Leverage TikTok to Promote Your Music

How to Leverage TikTok to Promote Your Music

Hello there, welcome to another moment of enlightenment with Freeme Digital. Here, we discuss trending discoveries in the music space that are changing the dynamics of things in entertainment. Today, we are discussing TikTok

TikTok is a social media platform for creating, sharing and discovering short music videos. Since its transition from in 2017, TikTok has enjoyed over 1 billion downloads. In fact, records show that Tiktok was the world’s second most downloaded app in 2019. The social media platform is a fusion of Vine’s short video format, Snapchat’s interactive filters, and’s lip-syncing gimmick. It allows people to express themselves through singing, dancing, comedy, and lip-syncing.


  • The platforms provide its users with a framework to create. This framework makes content creation easy and interesting.
  • It avails its users the opportunity to get creative with your content.
  • The platform captures a new demographic. It appeals most to a young audience and it gives its users the opportunity to catch and grow their audience from a young age.
  • It could serve as a good training ground for the next generation of music video editors. 
  • It has the potential for being the go-to platform for influencer marketing.


  • Run Contest & Challenges: One of the easiest ways to grow your influence on the app is to create challenges. Challenges are strategies that are implored on social media to grow influence by interactions. You can leverage the lip-sync features on the app to create contests and challenges. Also, you should offer awesome prizes to the winner(s).
  • Use Hashtags: Hashtags work great with contests and challenges. Have people post their submissions with your hashtag. That way, entries, submission, and tracking for your contest could be easier. You could also use specially curated hashtags to promote your content and your brand. It’s an easy way to grow your following.
  • Collaborate with Influencers: Locate influencers that you can work with to promote your content and brand.
  • Use Localized Content: Don’t be afraid to use localized content to promote yourself. The TikTok algorithm encourages localized content. Also, it helps locals interact with you and your content better.

TikTok is widely growing in usage and you should take advantage of it while it’s still trending. You never can tell how much influence you can gain from the platform.

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Gigi Atlantis ft. Fasina - Wahala on the Rocks

Gigi Atlantis ft. Fasina – Wahala on the Rocks

Gigi Atlantis, has released the visuals for her highly anticipated song ‘Wahala on the Rocks”. Directed by Anaka and produced by Ebuka Nwobu of Ladder, Lex and Booker. Set in urban Lagos and capturing the Lagos party scene, the video captures the lives of a group of audacious young women who are sending a clear message on self-expression.

Exuding confidence, female innocence and a lot of sass, the group of young women deliver a compelling tale of what it is to be young, free and bold as they encourage women to be unapologetic about who they are.Fasina, makes an appearance in the video bringing his edgy and cool persona to the vibrant set! This is the first video from the siren sound songstress as she continues to own her unique sound and bring something new to the set.

You can listen, stream and download Gigi Atlantis’ ‘Wahala on the Rocks’ here.

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Triller: How To Use This Game-Changing App To Advance Your Music Career

Hey there…Welcome to Moment of Enlightenment with Freeme. Here, we discuss trending discoveries & evolutions that are changing the dynamics of things in the entertainment space. Today, our focus is on TRILLER, a game-changing music video maker app.

Triller is a mobile app that allows users to create lip sync videos and express themselves & the things they love in a seamless way. With 10 million monthly users500 million users across all social media platforms, Triller has become one of the most used tools by artists to engage with their fans.

Why You Need to Be On Triller: 

  • It’s an untapped market, waiting to be explored: With over 500 million users, Triller has the audience to help your song gain the publicity it requires.
  • It allows you to get creative with your content, even with little or no budget.
  • It helps you engage with your fans in a unique way.
  • You are able to share those content across most other social media platforms.

How to upload on Triller:

  • Firstly, you will have to install the Triller app and create your own account.
  • Pick a song from the Triller catalog, Spotify or your music library.
  • Choose a preferred section from the song (Nothing longer than 30 seconds)
  • Shoot / Film a few videos takes
  • The Triller app will automatically edit the takes together to create a stunning video.
  • Add additional effects if desired.
  • Share across your preferred social media platforms.

How to engage your fans on Triller:

  • Like & Comment on fan-generated content.
  • Repost fan-made content on your Triller account and other social media platforms.
  • Participate in trending Triller challenges

Hint: Weekends are the optimal time to post your content for the most engagement.

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Michael Ugwu

Our CEO and former General Manager of Sony Music West Africa, Michael Ugwu has been appointed into the board of Merlin Network to represent Africa.

This makes it the first time a Nigerian will be appointed to the board as the seat has always been previously occupied by South Africa.

Merlin is a Europe-based digital rights agency for independent record labels, with a membership of over 20,000 independent record labels and distributors from approximately 62 countries with offices in London, Tokyo and New York.

Ugwu, who is the founder and CEO of Nigeria’s pioneer online digital music distributor, Freeme Digital, was one of eight new executives announced last week to represent Africa on Merlin’s 15-member board.

Other new executives that joined the board are from Australia, Brazil, the Netherlands, North America and South Korea.

The other incoming board members are Alexandria Hock of Better Noise Music; Carlos Mills of Mills Records; Chan Kim of FLUXUS, Inc; Katie Alberts of Reach Records; Marie Clausen of Ninja Tune; Merida Sussex of Stolen Recordings and Pieter van Rijn of FUGA.

Jeremy Sirota, a senior member of Facebook’s Music Team, has also been appointed CEO to replace Charles Caldas after more than 12 years at the helm.

Ugwu described the appointment into the board as an important milestone in the evolution of Nigeria’s music industry and it’s growing acceptance and expanding footprint in the global music scene.

He said: “I am humbled by this appointment. It is another testament that the Nigerian music industry is making the expected progress. The talent, hard work and investment in the industry continue to gain deserved recognition.

“As far as the Nigerian music industry is concerned, Freeme Digital remains committed to the rights and opportunities of Independents and their artists. And we will continue to expand the scope of opportunities and the frontiers of digital music for the emerging generation of independents and artists in Nigeria and across Africa.”

Prior to exiting Sony Music Entertainment West Africa in August 2019 to fully focus on Freeme Digital, Ugwu led Sony’s expansion in West Africa as the General Manager for five years, spearheading unprecedented historic deals for Africa’s biggest talents including Davido and Wizkid.

He also oversaw the licencing of Sony Music’s entire music catalogue of 5 million tracks to Africa’s largest mobile telecommunication network, MTN via the Huawei developed Music Plus service.

Ugwu’s footprint into the Nigerian music industry continues to deepen even as Freeme Digital continues to drive digital music distribution for creators across the industry’s value chain, especially with the launch of the Freeme Space in 2018, which is arguably Nigeria’s largest music and content production studio.

Ugwu believes that joining the board of Merlin, which has distributed more than $2 billion to its almost 900 members since launching in 2008 and often considered as the 4th major label representing 15% of global music rights, will draw more attention to the growing opportunities of the Nigerian digital music distribution ecosystem.

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Dexter Miles ft. Lyta - ORI

Dexter Miles ft. Lyta – ORI

Fast-rising Afro-zing artiste ’DEXTER MILES’, signed under 3:16 Entertainment has quenched the taste of his fans, has he releases the audio and visual to his highly anticipated song ORI which features ex-YBNL member and ‘Monalisa crooner’ LYTA. The video was directed by SURF, while the song was produced by Dawie. The video captures the essence of the human innate nature and beckons on ORI to intervene in one’s dealings.

It’s one timeless piece of work as it cuts across all age group.

You can listen, stream and download ORI By Dexter Miles on all digital music stores.

You can also follow Dexter Miles on all social platforms @_dextermiles @316_records

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Making 2020 your best year yet…

Making 2020 your best year yet…

With great love and joy, here is wishing you a happy and prosperous new year. By now, you know it’s our desire to see that you always grow in leaps and bounds in your music career, and as part of our commitment to ensuring this, we created some essential tips that will make 2020 your best career year yet.

• HAVE THE RIGHT MINDSET: The new year, for many, is a clean slate – and opportunity to start afresh. While it is for others, a time to build on what they started in the previous year. However the way it is for you, it is very important to have the right mindset. Your success, your growth, your opportunities and everything good for your career are all dependent on what mindset you have. It’s important you have and cultivate an achiever mindset. Without it, very little or nothing would be achieved this year, regardless of your capital base.

• KNOW WHERE YOU ARE & DEFINE YOUR EXPECTATIONS: Success and growth are relative to everyone and it can be measured at every level. What a C – list artiste calls success should definitely be different from what a B or an A – list defines it as – per time. What you need to do is know what level you are and reasonably define what success should be at that level. It is with your success definition that you should set expectations for yourself – Specific, Measurable, Attainable, Reasonable and Time – based (SMART) expectation. Without this, nothing will be good enough for you to celebrate.

YOUR CONTENT: You must have heard the saying; “Content is King”. The creative quality, depth, and presentation of your content are what truly open the doors for you and gives you a seat amongst the great. Without good content, there is very little you can achieve, even if you have the biggest marketing budgets. If you are going to pay attention to anything this year, pay attention to your content. Your content helps you garner an organic following and better positions you for greatness. If you want to build a brand that is trans-generational, it starts with the kind of content you put out. Your content should be your King.

• MARKET YOURSELF & MUSIC PROPERLY: In 2020, you can’t afford to sell yourself short – whether on music streaming platforms, social media or in person. You must learn to create the right impression about yourself and music even before your audience interacts with your content. Many artistes think marketing is needed only when they have new music to release. Marketing is continuous and all-encompassing…How do you dress? How do you communicate? What kind of cover art do you use for your songs? What do you post on your Social Media? and so much more… All these things matter and you have to be more deliberate about them.

Remember, these tips are not just to be read, they are to be practiced. Practice these tips and enjoy your best year yet in 2020.

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Favour Johnson - Xperience Him

Favour Johnson – Xperience Him

Xperience Him is a power-packed gospel-reggae Album, which contains a collection of soul-stirring songs to enable God’s people to experience God’s presence and worship him deeply in a reggae style – digging into their ROOTS, to find that all men were originally created to express his praise in their unique ways.

Click Here To Listen…

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Kaystrings - Jesus You Too Good

Kaystrings – Jesus You Too Good

Kaystrings (Noah Oluwakayode Ojo) Contemporary Christian Artist /Multi-Talented Music Producer/Announces the Release New Single [Jesus You Too Good] FOR IMMEDIATE RELEASE GraceHill Recordings is thrilled to announce the release of a new single from [Kaystrings (Noah Oluwakayode Ojo) Jesus You Too Good, available everywhere on 10th December 2019. Jesus You Too Good is a spirit-lifting, endlessly-playable and well-rounded song of thanksgiving expressing the goodness of God.

The Verses takes you from a Modern Country Genre, to a full blazing danceable African Sound Chorus. Of course not without inspiring lyrics. Jesus You Too Good comes out as a single after the release of his Album Encounter released earlier this year 2019. It will be made available on digital platforms and free on some other platforms throughout the Globe. Kaystrings (Noah Oluwakayode Ojo) “Focus on what God has given you in life, be thankful for the smaller blessings because gratitude unlocks the fullness of life” Colossians 3:17 New Living Translation (NLT) 17 And whatever you do or say, do it as a representative of the Lord Jesus, giving thanks through him to God the Father.

Click Here To Listen…