Music Sense: Making 2020 your best year yet…

Music Sense: Making 2020 your best year yet…

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Making 2020 your best year yet…

Making 2020 your best year yet…

With great love and joy, here is wishing you a happy and prosperous new year. By now, you know it’s our desire to see that you always grow in leaps and bounds in your music career, and as part of our commitment to ensuring this, we created some essential tips that will make 2020 your best career year yet.

• HAVE THE RIGHT MINDSET: The new year, for many, is a clean slate – and opportunity to start afresh. While it is for others, a time to build on what they started in the previous year. However the way it is for you, it is very important to have the right mindset. Your success, your growth, your opportunities and everything good for your career are all dependent on what mindset you have. It’s important you have and cultivate an achiever mindset. Without it, very little or nothing would be achieved this year, regardless of your capital base.

• KNOW WHERE YOU ARE & DEFINE YOUR EXPECTATIONS: Success and growth are relative to everyone and it can be measured at every level. What a C – list artiste calls success should definitely be different from what a B or an A – list defines it as – per time. What you need to do is know what level you are and reasonably define what success should be at that level. It is with your success definition that you should set expectations for yourself – Specific, Measurable, Attainable, Reasonable and Time – based (SMART) expectation. Without this, nothing will be good enough for you to celebrate.

YOUR CONTENT: You must have heard the saying; “Content is King”. The creative quality, depth, and presentation of your content are what truly open the doors for you and gives you a seat amongst the great. Without good content, there is very little you can achieve, even if you have the biggest marketing budgets. If you are going to pay attention to anything this year, pay attention to your content. Your content helps you garner an organic following and better positions you for greatness. If you want to build a brand that is trans-generational, it starts with the kind of content you put out. Your content should be your King.

• MARKET YOURSELF & MUSIC PROPERLY: In 2020, you can’t afford to sell yourself short – whether on music streaming platforms, social media or in person. You must learn to create the right impression about yourself and music even before your audience interacts with your content. Many artistes think marketing is needed only when they have new music to release. Marketing is continuous and all-encompassing…How do you dress? How do you communicate? What kind of cover art do you use for your songs? What do you post on your Social Media? and so much more… All these things matter and you have to be more deliberate about them.

Remember, these tips are not just to be read, they are to be practiced. Practice these tips and enjoy your best year yet in 2020.